New sponsor deal for FA Cup

On the day of the FA Cup final, the Football Association announced Dubai-based Emirates had signed a deal to sponsor the oldest knock-out competition in football until 2018.

From next season the FA Cup will be known as The Emirates FA Cup.

The FA had been looking for a new sponsor for the FA Cup since Budweiser ended its three-year association with the 144-year-old tournament last year.

FA chairman Greg Dyke said: "Emirates' commitment to our sport is evident and securing such an iconic and forward-thinking lead partner for the FA Cup is great news for us, the fans and for the whole game.

"The partnership will help take the tournament to new audiences, inspire interest in football from across the globe and allow us to continue our investment into the game at all levels."

Sir Tim Clark, president of Emirates Airline, which also sponsors Arsenal, said: "Football is a truly global sport, a unifying factor in many communities and nations across the world

Never is this more evident than with the FA Cup, which has an unrivalled heritage and draws a global audience of more than 1.1billion people.

"The spirit of the competition, fair play, and sparking the passions of a global audience, are all values we share at Emirates

That is why we are proud to be the first title sponsor of the tournament and we look forward to a long-term partnership to support and connect fans to their teams both here in the UK and across the world."

Source : PA

Source: PA