Adidas have come in for criticism after their social media campaign, aimed at promoting Arsenal's new home kit for the 2019/20 season, was hijacked and used to promote offensive messaging.
2019/20 marks adidas' first year of their kit deal with the Gunners and their attempts to promote the club's new jersey have backfired.
Adidas launched its
However, the promotional campaign was hijacked by users with offensive account names such as @GasAllJewss, @MadelineMcCann and @96wasnotenough, which were subsequently retweeted.
The offensive tweets remained visible on the adidas UK account for several hours before being deleted early on Tuesday morning.
In response to the events, adidas have responded by saying (via the Guardian): "
Wow. Somebody getting fired— Death does not concern us (@CollierLeBlanc) July 2, 2019
Source : 90min