Emirates 'upgrade' to a bigger and better club...

Last updated : 06 October 2004 By Chris Parry

These quotes, extracted from a London Evening Standard article, sum the situation up rather eloquently:

"It's a good deal for everyone-and a win-win situation. Arsenal have secured cash up front and a long-term commitment, while Emirates has got a great association at a good price.

"Emirates was slightly peeved at the noises coming out of Chelsea and has gone to a bigger and better club. It's a positive move for the company. There's always a danger that a brand remains associated with its previous partner, but Emirates should be okay as it has effectively upgraded."

Choice words that we all know to be one hundred percent true!