Arsenal Football Club is delighted to announce that the stands at Emirates Stadium are to be re-named for the start of the new Premier League season.
As part of the overall 'Arsenalisation' process currently taking place at Emirates Stadium, the Club has decided to re-introduce the names of the stands from Arsenal's old stadium, Highbury.
From the first home Premier League match of the 2010/2011 season against Blackpool on Saturday 21st August, the stands at Emirates Stadium will be known as: Clock End, North Bank, East Stand and West Stand.
The existing quadrant colours on all maps and directional signage will be changed in time for the Blackpool match, to recognise the re-naming of the stands; and fans purchasing tickets for the match on Saturday 21st August, will also notice the relevant changes.
The Club is also proud to announce that new Clock End, which is at the south of the stadium, opposite the new North Bank, will be the home for a new Clock inside Emirates Stadium from next season.
Supporters will be able to see the new Clock in the stadium from the Emirates Cup, but the Club is planning an 'official welcoming' for the new Clock before the Blackpool match to commemorate this historic moment.
These developments are part of the process currently taking place at the stadium called 'Arsenalisation', in which the Club's rich history is being celebrated through illustrating key players and moments through many initiatives, which are turning Emirates Stadium into a very visible stronghold of all things Arsenal.
All supporters are reminded that the new stand names and associated maps will come into effect from the Blackpool match on Saturday 21st August. Therefore, the existing quadrants will remain for both days of the Emirates Cup.